With the development in know-how, the horizons of promoting have broadened and are not restricted to digital and print media anymore. There are umpteen ways that have developed these days to promote the corporate so as to create its model picture and win loyal prospects to earn earnings in future. Due to the busy life schedules of individuals, conventional modes of advertising are losing their grasp over their target audience as no one has the time and aren’t even fascinated to watch or read an advertisement on tv, radio or newspapers. Also, these are too expensive ways of advertising to be afforded by small scale enterprises. Therefore, the idea of promotional presents has been developed to cater to the target market with out consuming a lot of their time and nonetheless creating a lasting impression of their minds.