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Product standardization is about making certain that each one products inside a given category are identical. Standardization efforts do not goal at enhancing the overall quality of the products, but at making sure that all merchandise are of the identical high quality. A customer who walks right into a McDonald’s restaurant has certain expectations in regards to the taste, taste, quantity, and design of a burger. McDonald’s seeks to satisfy the client’s expectations by supplying an identical burgers every time the shopper visits the restaurant. For McDonald’s, quality administration will not be about improving the dietary value or the design or the style of the burgers, however it is about guaranteeing that customers can take pleasure in identical burgers each time. Product standardization is an important measure to safe customer loyalty, however to not elevate the quality of the end product.

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