Adobe Survey Unveils Shocking Results: Marketers Spend An Average of $92 to Acquire Traffic
And if you think that’s bad, wait to hear that 81% of the 1,700 plus digital marketers surveyed reported that after burning the $92 to get you to their site, they then do little to keep you around.
I just finally got the chance to read through a research report put out by Adobe, the 2012 Digital Marketing Optimization Survey, which I took part in earlier this year. My reaction? Oh boy, let me start by telling you that I was as guilty as charged – yes, I belonged to the group that would spend $92 or more to snatch you up. But what really thrown me off was that my peers, and in an alarming amount, had reported of having committed the same sin and more!
The survey, which … Read More